For brands that want influencer marketing to become a real growth channel, not just a one-off campaign.

This is my most popular way to work together. Whether I’m leading your influencer program or partnering with an in-house team, I work month-to-month to bring structure, momentum, and measurable results to your creator strategy. Work may include:

• Influencer sourcing and relationship management

• Campaign planning and creative brief creation

• Paid collaborations and product seeding

• Affiliate and UGC program support

• Performance tracking and monthly reporting

• Ongoing strategy and optimization

This is a great fit if you’re looking for a senior influencer partner who can either lead the channel directly or work closely with your in-house team.

(Most retainers are scoped for 3+ months.)

For brands that need consistent, high-quality content without running endless campaigns.

I build and manage a curated roster of creators who produce ongoing content for your brand. This isn’t just sourcing creators, it’s creating a reliable system for content generation so you always have fresh, on-brand assets for social, paid media, email, and product pages.

Work may include:

• Recruiting and vetting creators that fit your brand

• Onboarding and brand education

• Setting monthly deliverables and creative direction

• Managing timelines, feedback, and revisions

• Securing usage rights

• Tracking content output and performance

For brands with a specific launch, campaign, or growth moment in mind.

Whether you need extra leadership for a big moment or hands-on support to bring a campaign to life, I lead focused, project-based engagements built around a clear objective, timeline, and outcome. Projects may include:

• Product launch campaigns

• Retail or seasonal moments

• Influencer program setup or relaunch

• Creator content campaigns

• Strategy + execution for a single initiative

For brands that want clarity, direction, and a plan they can actually execute.

If your influencer program feels scattered, underperforming, or hard to scale, this is a great place to start. I’ll dig into what you’re doing today, identify what’s working and what’s holding you back, and build a roadmap you can use. This includes:

• A full audit of your influencer program

• Two 1-hour working sessions

• A prioritized roadmap for how to grow and scale

For founders, marketing leaders, and teams who want fast, senior-level thinking.

A half-day working session where we go deep on your influencer strategy, creative direction, or program structure. You’ll leave with decisions made and a clear plan forward. Great for:

• Pressure-testing a big campaign idea

• Cleaning up a messy program

• Planning a launch or reset

• Simply getting unstuck