I help DTC brands build influencer and creator programs that drive real growth. I'm a firm believer in the human side of influencer marketing and being the bridge between the brand and the creator. Relationship building is the foundation of any authentic program and that's what everything I do is designed around.

I started consulting to give brands the tools, systems, and confidence to run best-in-class influencer programs. With over a decade of experience, I've built and scaled creator programs across multiple growth stages, including at Grove Collaborative, where influencer became one of the company's top customer acquisition channels, and at Lalo, where I built one of the brand's most efficient growth channels ahead of a major retail launch at Target.

Whether you're focused on brand awareness or new customer acquisition, I meet you where you are. I've worked both sides of influencer marketing and understand what each requires, so the programs I build work for your goals, not a generic playbook.

Today, I work with marketing teams that want their influencer programs to feel intentional, on-brand, and measurable, while still staying true to their audience.

Outside of work, I’m a San Francisco native living in the Bay Area with my husband and dog. I love to read, my spirit animal is up for debate, and if I were a pasta noodle, I’d be fusilli.

If you’re ready to build a smarter influencer program for your brand, I’d love to connect.